What's up homies?
My name is Matt, my wife and I owned and operated a brick and mortar Streetwear shop in the city for years that put incredible emphasis on the products we brought in, we wanted our customers to feel like they found something special, something that they could be proud of.
Skip a head almost a decade and we have now had Lenox, our daughter in whom we are well pleased. Life changes so much when you have a kid but as you come out of the fog that is the first year of parenting you realize that as much as life has changed some things remain the same.
As our style icons changed from Kanye to North, we began to see a weird trend. People look at kids clothing differently than they do there own, because kids grow out of things so quickly, fast fashion retailers dominate the market. Finding clothes for that we could be proud of was tough. The, "sparkling mommy's girl," outfits seamed inevitable.